(3) Should we prefer experts? It is the one at work when people decide which college to attend, where to go on trips, and (under most circumstances) whether or not to get married.Because of these differences and conflicts between these systems, people are often subject to making mistakes that are the result of widely occurring biases, heuristics, and fallacies. These include: (2) When is a nudge a shove? The book draws on research in psychology and behavioral economics to defend libertarian paternalism and active engineering of choice architecture.

One of the main justifications for Thaler's and Sunstein's endorsement of libertarian paternalism in They cite many examples of research which raise "serious questions about the rationality of many judgments and decisions that people make".The book describes two systems that characterize human thinking, which Sunstein and Thaler refer to as the "Reflective System" and the "Automatic System".The Automatic System is "rapid and is or feels instinctive, and it does not involve what we usually associate with the word The Reflective System is deliberate and self-conscious. Sunstein and Thaler state that "the libertarian aspect of our strategies lies in the straightforward insistence that, in general, people should be free to do what they like-and to opt out of undesirable arrangements if they want to do so".Sunstein and Thaler apply the idea of nudges in the context of choice architecture to propose policy recommendations in the spirit of libertarian paternalism. and (4) When do we nudge?" The book received largely positive reviews. Nudge: Improving Decisions about Health, Wealth, and Happiness is a book written by University of Chicago economist Richard H. Thaler and Harvard Law School Professor Cass R. Sunstein, first published in 2008. They have recommendations in the areas of Thaler and Sunstein point out that many Americans are not saving enough for Sunstein and Thaler also propose a way to increase You need more than just nudge ... Behavioural change interventions appear to work best when they're part of a package of regulation and fiscal measures ... all politicians love quick fixes ... one of the problems with all of this is if you really want to change people's behaviour it takes a very long time ... you have to look at a 20- to 25-year span before you get a full change of behaviour.American law professor Pierre Schlag notes that, for all their attention to framing issues, Sunstein and Thaler neglect a number of important questions: "(1) What to optimize? The Guardian described it as "never intimidating, always amusing and elucidating: a jolly economic

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