The top social networking platforms are Twitter, Instagram, and Facebook . Interested in growing your business with us? Short videos also work wonders for delivering your brand's message, especially when you involve influencers. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. Use Ask Statista Research Service. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. Check out the top stories in our Weekly Recap User-generated content is a Powerful Key to Brand Building, 7. However, usage in this region looks quite different from that in the West. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). And the number of internet users is still growing, too. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. Social media is widely used throughout the APAC region. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. Marketers trust influencers to connect with their target audiences in a way that resonates with them. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. SNOW is a South Korean messaging and multimedia app. S-commerce is all about streamlining the shopping experience for customers. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. In, StatCounter. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. There's also one 'surprise' social network coming out of Vietnam. Well, once again, the data holds some surprises. MPA joins industry leaders to discuss decarbonisation strategies. The most popular social media platforms. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. Instead of bombarding them with emails, why not try something a little more creative and relatable? The majority of these (445 million/99.5%) access social media via their mobile phones. In Taiwan, social media is hugely popular among internet users. So, it's time for brands to jump on this trend and take advantage of it. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. 1), WhatsApp (No. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). Lets get to know some of the most notably popular Asian social media networks. Please do not hesitate to contact me. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. It will have 60% more users than Snapchat and twice as many as Twitter this year. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. You can only download this statistic as a Premium user. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. Get the latest news, update and special offers delivered directly in your inbox. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. This statistic is not included in your account. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. However, usage and popularity vary significantly between countries. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. Which Countries Use Social Media the Most? The ideal entry-level account for individual users. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . TikTok is now the third-largest worldwide social network, according to our inaugural forecast. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. Kakaotalk is next, with 80.1%. Get full access to all features within our Business Solutions. You can find a copy of Simons presentation slides at the bottom of this article. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. Business owners often go where their customers are. And digital content can easily drive impulse purchases. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. As a Premium user you get access to the detailed source references and background information about this statistic. Access to this and all other statistics on 80,000 topics from, Show sources information The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. But, Clubhouse isn't the only game in town. As soon as this statistic is updated, you will immediately be notified via e-mail. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. Published by S. Ganbold , Jun 30, 2022. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. Chart. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. Now you know where to reach your customers. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. The ultimate list of Linkedin Statistics that you need to know in 2023. However, the numbers for South-East Asia are even more impressive. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. SNOW has a similar foundation and basis to Snapchat. Listen up, marketers! Meanwhile, 36.6% use social platforms to fill their free time. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. All age groups use YouTube, although it is getting more popular among the younger generations. As elsewhere, social media is massively popular across Southeast Asia. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Show publisher information Profit from the additional features of your individual account. YouTube is the most popular, with 94.2% of internet users using the platform. How can you save money on eCommerce fulfilment? In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . Advertisers are Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. Like WeChat, it started as a simple communication platform that has developed many new features. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. LINE is Japan's most popular social media platform. Register in seconds and access exclusive features. This is according to Hootsuite's report. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. This indicates that many Thai people use Facebook to gain new information and to shop for new products. Consumers also love to spend big. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. Mobile phones, like their Philippine and Malaysian counterparts hours online each.! Shoppers use different platforms to do research on brands and products, seek. Their Philippine and Malaysian Studies ), Thai Studies, and Vietnamese by S. Ganbold, Jun 30,.... 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