The main questions in her current studies are intertwined with the cultural, social and economic impacts and long-term effectiveness of creative productions, particularly in the context of arts and cultural events and festivals. (2010), The event-tourist career trajectory: a study of high-involvement amateur distance runners, Scandinavian Journal of Hospitality and Tourism, Vol. 439-459. Pearce and Caltabiano (1983) introduced the concept of the motivational career in travel, later Travel Career Ladder (Pearce, 1988), where a travelers motivational factors or needs change through time. 205-213. In this respect, since Finland has been labelled as a land of festivals, in particular music festivals (Luonila and Johansson, 2015), it makes the country a suitable context for the current study on frequent music festival attendance. 0000004131 00000 n (2004), The portable community: mobility and modernization in bluegrass festival life, Symbolic Interaction, Vol. 1 2, pp. Larsen, G., Lawson, R. and Todd, S. (2009), The consumption of music as self-representation in social interaction, Australasian Marketing Journal, Vol. For instance, the popularity of pop and rock concerts has grown steadily for the last 36 years and nearly 30% of Finns attended a pop or rock concert in 2017 (OSF, 2018). This means that frequent attendees understand how important it is for the overall festival experience that they contribute to the festival atmosphere. 46 No. For instance, one might start attending festivals in different locations or countries, or attending festivals alone might become a new practice. Motives for participation might change through time, starting maybe from curiosity, friends' initiative or interesting programs and ending in the need for positive and emotional experiences that increase well-being and help in coping with everyday life (Getz, 2008). Free access. trailer <]/Prev 281698>> startxref 0 %%EOF 145 0 obj <>stream 5, pp. (July 10, 2020). (2020), Social sustainability in adolescents' music event attendance, Sustainability, Vol. Summerfests 2019 roster included Lionel Richie, The Killers, Jennifer Lopez, Billie Eilish, Lil Wayne, Snoop Dogg and The Nationala diverse enough group that does not rely on one genre or type of artist. His research interests include tourism statistics, seasonality, travel motivations and behaviour, event tourism and cultural sustainability. on two sectors: "Media and Technology", updated 1275-1298. The practice is present, for instance, in football fan clubs where violators of the rules might even be punished (Jones, 2000; Kossakowski, 2017). Rather, the fandom meant enjoying the music, the overall performance and sense of belonging with other fans. Use of this site constitutes acceptance of our, Digital (2011), The impact of music festival attendance on young people's psychological and social well-being, Psychology of Music, Vol. ", Statista, Largest music festivals in the United Kingdom in 2019, by audience capacity Statista, https://www.statista.com/statistics/1101275/largest-uk-music-festivals/ (last visited March 01, 2023), Largest music festivals in the United Kingdom in 2019, by audience capacity [Graph], Statista, March 3, 2020. From the praxis point of view, the study indicates that frequent festivalgoers as loyal festival fans have the potential to contribute to various phases of festival production since they are considered as professionals in festival attendance. To download a report, please enter your email below. Clicking on the following button will update the content below. (2020), Ironic festival brand co-creation, Journal of Business Research, Vol. The study uses a mixed methods research approach and employs two theoretical frameworks: theories of career development and fandom. To use individual functions (e.g., mark statistics as favourites, set The aim for using a mixed methods approach was to get a deeper understanding of the phenomena of festival fandom and festival career development. International Journal of Event and Festival Management, Article publication date: 15 February 2021. The Tortuga Music Festival continues through Sunday. The evolution of active-sport-event travel careers, Tramps like us: Music and Meaning Among Springsteen Fans, Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention, Sport fan attachment and the Psychological Continuum Model: a case study of an Australian football league fan, Understanding Fandom: An Introduction to the Study of Media Fan Culture, Popular Music Fandom: Identities, Roles and Practices. 362-375. Gardner, 2004). 2019. In career development, the most important aspects are changed behavior and motivation, sense of community with others and skills development (see Getz, 2008; Getz and McConnell, 2011; Mackellar, 2009). 131 0 obj <> endobj xref 16-20. 6 No. please visit our agency website, Your contact to the Infographics Newsroom, Find your information in our database containing over 20,000 reports, Our infographics team prepares current information in a clear and understandable format, Relevant facts covering media, economy, e-commerce, and FMCG topics, Use our newsletter overview to manage the topics that you have subscribed to. In the context of the present study, frequent music festival attendance is expected to fulfil the characteristics of festival career development: if the introduction to festivals that is, the first festival experience was positive, it might lead to extensive festival attendance where the participant seeks new, positive and inspiring experiences at festivals. For instance, the fans of heavy metal music tend to be very loyal metal festival attendees due to the music and like-minded participants (Kinnunen et al., 2019a), nurturing genre-based music tourism (Lashua et al., 2014). They dont need the grind of touring anymore. 35 No. Single-day tickets cost $135 per day (plus $27 fee), at TortugaMusicFestival.com or at the box office at DC Alexander Park, 505 S. Fort . Learn more about how Statista can support your business. In music festival fandom, knowledge was in-depth information about the favorite festival and music festivals in general, both in Finland and abroad. As the expertise increases, the reasons for participation involve higher needs just like in career models. Formerly known as Woodstock Festival Poland, Pol'and'Rock is one of the largest free music festivals in the world and was previously the largest open-air festival in all of Europe. For individual content and infographics in your Corporate Design, Look up music festival near me, and youre likely to find one within at least a few hours drive. Parklife is an annual two-day music festival in Manchester, England and takes place in June each year.The festival predominantly features dance and electronic music, as well as pop and hip-hop artists.. Jointly organised by a number of groups, including Manchester's The Warehouse Project and Live Nation, the festival started life as Mad Ferret Festival in Platt Fields Park, Rusholme, before . (Mean ratings on a 0-4 scale, where 0 = Experienced the benefit . However, interviewees represented different types of frequent festival visitors: there was a volunteer worker (Tiina), music industry worker (Seppo), fans of artists (Sofia, Nina, Maria) and of a certain musical genre (Anna, Sofia), camping enthusiasts (Sofia, Pekka) and participants who set and measured their targets (Pauli, Sofia). However, it is somewhat peculiar that the event travel career has not been studied within the scope of music festivals, which comprise a remarkable part of the event market, and most festivals have a considerable number of regular attendees. Write to Mahita Gajanan at mahita.gajanan@time.com. We keep offering new experiences, from front-row viewing to VIP experiences, to embracing new technology, Smiley tells TIME. (2003), Music preferences, personality style, and developmental issues of adolescents, Journal of Youth and Adolescence, Vol. 105-126. and displayed without charge by all commercial and Music festivals in 2018 were attended by 23% of Americans. Luonila, M., Suomi, K. and Lepist, T. (2019), Unraveling mechanisms of value cocreation in festivals, Event Management, Vol. All the interviewees said that festival attendance was a social event for them. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Use Ask Statista Research Service, *Most recent figures for Isle of Wight festival are from year 2017Figures have been taken from various sources: GlastonburyDownloadReading and LeedsCreamfieldsIsle of Wight, Concert and festival attendance in the United Kingdom (UK) 2012-2019, Largest UK indoor arenas 2020, by capacity, Music industry employment in the United Kingdom (UK) 2019, by sector. Learn more about how Statista can support your business. 296-313. Additionally, frequent festivalgoers' personal and psychological connection to music and festivals was on the level of attachment or allegiance (Funk and James, 2001), urging them in particular to commit to live music events and festivals. (2009) stated that consuming music has a significant role in the individual's representation of self in social interactions, and that music depicts music consumers' desired self-image. And for the first time since 2013, Bonnaroo sold out of 2019 tickets with 80,000 people attending, according to the Nashville Tennessean. Ticketmaster / 6th June 2019 Festival Finder State of Play Reading & Leeds is the most attended festival (2016), Gender, Metal and the Media: Women Fans and the Gendered Experience of Music, Palgrave Macmillan, London. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Aggregate Attendance: 750,000. 4 SXSW 2019 EVENT STATISTICS REV9.10.19 MUSIC FESTIVAL OVERALL. These statistics are derived from regular data automatically submitted daily to. After an 18-month hiatus, concerts, festivals, sports, and other big events are expected to return to their pre-pandemic glory. Attendance at music concerts and festivals in the United Kingdom (UK) increased slightly in 2019 to reach just under 34 million. Linking social capital, cultural capital and heterotopia at the folk festival, Journal of Comparative Research in Anthropology and Sociology, Better together: social connections mediate the relationship between fandom and well-being, Social constructions of value: marketing considerations for the context of event and festival visitation, Ideological, Social and Cultural Aspects of Events, Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Defining and designing mixed research synthesis studies, Music preferences, personality style, and developmental issues of adolescents, Heavy metal figurations: music consumption, subcultural control and civilizing processes, Does Gender Influence Online Survey Participation? (2016) and Getz and Andersson (2020) defined career progression stages from introduction to mature career or lifestyle. Third, the participation motive might be the fan interest towards music festivals in general, to experience festival communitas whose members are more open to participate in collective actions and shared enjoyment than in normal circumstances (Kinnunen, 2018, p. 106), thus fulfilling social and hedonistic needs and aims. Luonila, M. and Kinnunen, M. (2019), Future of the arts festivals: do the views of managers and attendees match?, International Journal of Event and Festival Management, Vol. Furthermore, in career models, increased consumption influences motivation. Leisure career studies, on the other hand, concentrate heavily on sports events (Buning and Gibson, 2015; Getz and Patterson, 2013) as if career development in a hobby would require a measurable activity. Of the 20 shows the Offspring is playing the remainder of this year, about 15 are at music festivals. 15 No. When publishing one of these graphics, Getz, D. and Andersson, T. (2020), Testing the event travel career trajectory in multiple participation sports, Journal of Sport and Tourism. Hurmerinta-Peltomki, L. and Nummela, N. (2006), Mixed methods in international business research: a value-added perspective, Management International Review, Vol. 38 No. Funk and James (2001) developed a Psychological Continuum Model (PCM) to describe the depth of individuals' psychological connection to a sport or team. This resembles characteristics of attachment and allegiance of the PCM (De Groot and Robinson, 2008). Getz and Andersson (2010, 2020), as well as Getz and McConnell (2011), tested the event travel career model among participants of different sports events and concluded that it contained the following dimensions: motivations, travel styles, temporal and spatial dimensions, and event and destination choices. Furthermore, Finns' attitudes, tastes and perceptions of festivals have not changed much along the years (see the report on the longitudinal Finnish Festival Barometer research in 20142018, Kinnunen et al., 2019b), except 2020 when the COVID-19 pandemic caused the cancellation of summer festivals. In this context, it is natural that a special emphasis is on performance and achieving better results. Four Omaha area bands were featured on a local stage at the festival: Jes Winter Band, Noah's Ark Was A . See Figure 2 for concert attendances per attendee type. Tjora, A. 1, pp. Awareness and attraction describe a casual spectator whereas attachment and allegiance are more related to fandom. Live music industry revenue in the U.S. 2012-2021, Live music industry revenue in the U.S. by source 2012-2021, Concert ticket sales revenue in North America 1990-2017, Popularity of major festivals in the U.S. 2016, Music festival attendance in Canada in 2015 and 2016, Live music events attendance in the U.S. 2018, by event type, Consumer music spend in the U.S. 2016, by type, Consumer music spending share in Canada 2015-2016, by type, Music listening frequency among gamers in the U.S. 2016, Preferred music genres among U.S. teenage internet users as of August 2012, Compound annual growth rate of global music revenue 2016-2021, by category, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Statistical methods used were chi-square, correlation and MannWhitney U-tests. All the attendees formed a temporary festival community that was restricted by space and time. He makes ice. Creating a stir: the role of word of mouth in reputation management in the context of festivals, Unraveling mechanisms of value cocreation in festivals, An examination of serious participants at the Australian Wintersun festival, The experience economy approach to festival marketing: vivid memory and attendee loyalty, Participants' benefits from visiting a food festival the case of the stavanger food festival (Gladmatfestivalen), Understanding hallmark event failure: a case study of a Swedish music festival, Participation in Leisure Activities: Changes in Cultural Participation 2017, The impact of music festival attendance on young people's psychological and social well-being, The social world and event travel career of the serious yoga devotee, The Ulysses Factor: Evaluating Visitors in Tourist Settings, Inferring travel motivation from travelers' experiences, Developing the travel career approach to tourist motivation. 1, pp. In 2019, Ed Sheeran sold about 2.5 million tickets. internet, telecommunications and consumer electronics You can only download this statistic as a Premium user. However, festival attendance as part of music tourism is an under-researched area (Bolderman and Reijnders, 2017). Profit from the additional features of your individual account. Also, the number of stadium and other big concert attendances was strongly correlated with the number of festival attendances (rs=0.233, p=0.000). 323-333. More than 70% of attendance is expected to occur during the tail end of this year, specifically during the months of June through December. Getz, D. (2008), Event tourism: definition, evolution, and research, Tourism Management, Vol. Visit emeraldpublishing.com/platformupdate to discover the latest news and updates, Answers to the most commonly asked questions here, Center for Cultural Policy Research Cupore, 2021, Maarit Kinnunen, Antti Honkanen and Mervi Luonila, Have you found what you're looking for? Rihova, I., Buhalis, D., Gouthro, M.B. Big Performer: Ziggy Marley. To use individual functions (e.g., mark statistics as favourites, set 3, pp. The social sustainability aspect is further attested by modified motives that are directed towards personal well-being. In PCM, the level of interest is divided into awareness, attraction, attachment and allegiance. Nordvall, A., Pettersson, R., Svensson, B. and Brown, S. (2014), Designing events for social interaction, Event Management, Vol. AEG Live has helped to produce Coachella, Firefly and Stagecoach through ownership of the promoter Goldenvoice. Secondly, before and after the festival, frequent festivalgoers as festival fans could be engaged in the production as messengers who can take a role as influencers by sharing the festival's message and vision of consuming the festival experience for a wider audience and newcomers (Luonila et al., 2016, p. 477; see also Suomi et al., 2020). LiveFIN (2020), Festivaalibarometrin 13 000 osallistujaa kertoivat suuresta ikvstn festivaaleille [13 000 respondents of the Finnish Festival Barometer describe their intense longing for festivals], 11 December, available at: https://www.livefin.fi/festivaalibarometri2020/ (accessed 5 January 2021). 9 No. This action might justify the festival's existence by empowered legitimacy through frequent festivalgoers' subjective contribution to the production (see Luonila et al., 2019), and foster attendance motivation among new festival audiences. Finally, knowledge about different festival areas grew among frequent festivalgoers and they did not need festival area maps unless there had been major changes in their favorite festival. bU9@7['c c 4 No. 4, pp. Hence, the idol was not the object for fanaticism or social contact, but it created the circumstances and atmosphere that facilitated the sense of belonging between the members of the audience. Overall, the. and Fouts, G.T. 7-30. 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